Coinciding with this year’s Dark Mofo festival, BET hosted a winter famil to promote Tasmania as a top business events destination. A group of PCOs from across the country were invited to experience Tasmanian’s unique winter activities. There is a common misconception among interstate event planners that Tasmania is too cold to hold an event during winter, BET is working on changing this perception by hosting prominent clients at a truly exciting time in southern Tasmania.

The group was handpicked to include some of the industry’s most prominent figures working in the corporate and incentive travel markets, giving participating members the opportunity to network and build relationships with some of the most influential people in the industry.

Throughout the three-day famil, the PCOs embraced Tasmania, got their hands dirty and had some unforgettable experiences. This was an invaluable opportunity for the BET sales team to showcase premium Tasmanian offerings. Thank you to those participated in the famil, many offering their time and product free of charge, and impressing the group with ‘outside the box’ experiences.