The City of Hobart and Business Events Tasmania are working together to develop and support Hobart as a premier business events destination.
The Lord Mayor of Hobart Alderman Sue Hickey joined with the new Chairman of Business Events Tasmania (BET), Mark Kelleher to sign a Memorandum of Understanding (MoU) 2017- 2020 seeking to further strengthen the already successful relationship the City has enjoyed with Business Events Tasmania for many years.
The Lord Mayor said the City and BET have common interests in promoting Hobart as an attractive business events destination.
“We know that conferences and other business events have a significant economic benefit for the city. When a conference is in town, everyone benefits. Taxis are full, restaurants are full and retailers do a roaring trade, so it’s not just the conference venue and business events suppliers that benefit, but directly and indirectly the whole community.
“Business events also bring associated social, educational and economic trade benefits and have been an important part of the city for many years. This is why the Council is very keen to work with and support the peak organisation seeking to secure this business,” said Ald Hickey
Business Events Tasmania Chairman, Mark Kelleher said “BET greatly values the ongoing support of the City of Hobart. We look forward to again working with the Council towards our shared goal of harnessing the potential Hobart offers as a business event destination.
“The purpose of this MoU is to continue to build on the relationship between our two organisations, to share information and identify business sectors that link to areas of growth and have conferencing potential for Hobart.
“The business events sector is a high-value, fast-growing component of the visitor economy. We know that business events directly contributed $118 million to the Tasmanian economy last financial year and with many of these events being held in Hobart, this is delivering real benefits to Hobart and the surrounding areas,” Mr Kelleher said.
Under the MoU, a number of key initiatives will be pursued including:
- Consideration of joint marketing activities to promote Hobart as a business events destination;
- Collaboration on bid opportunities;
- Consideration of opportunites for specific international marketing targeting, such as Asia; and
- Advancing the development of a dedicated convention centre in the city.
“This collaboration is for the mutual benefit of Business Events Tasmania, the Council and ultimately the City of Hobart,” said the Lord Mayor.