Devonport has welcomed an influx of visiting delegates from the national tourism industry and their families this weekend, as the region gears up to host the Australian Regional Tourism (ART) Convention 2019.
Running from 21-23 October, the 100 attending delegates will include representatives from local councils, regional tourism organisations, tourism professionals, and business and government personnel who wish to contribute to the future of regional tourism in Australia.
Business Events Tasmania (BET) is proud of their involvement in securing this important event into regional Tasmania. CEO Marnie Craig said ‘our role at Business Events Tasmania is to attract national and international business events to Tasmania. Working with the Cradle Coast Authority, BET led the bidding process which included hosting the ART’s Chief Executive Officer for a three-day famil in the region earlier this year.’
‘The Australian Regional Tourism Convention provides Tasmania with a wonderful opportunity to showcase what the state has to offer on the national stage’ said Craig.
‘It’s estimated that the Convention will contribute over $200,000 to the local economy of the region. Business events travellers are high yielding, spending on average twice as much as a leisure visitor, often extending their visit to Tasmania and returning for a holiday in the future; making them crucial to the Tasmanian economy.’
‘Recent research indicates that on average, business event delegates are staying around 6 days in Tasmania, with many conferences, including this one, hosting pre and/or post conference tours which is again increasing the length of stay of the delegate. Twenty five percent of delegates coming to Tasmania are bringing family or friends with them when they travel to Tasmania for a conference or business event.’
Along with the valuable economic benefit, business events provide broader benefits beyond tourism, with great opportunities for Tasmania to showcase its trade and investment advantages to the world.
The event will showcase first-hand Tasmanian regional tourism in operation, with recognised Tasmanian industry professionals including the Premier of Tasmania, Tourism Tasmania CEO John Fitzgerald, Senator the Hon Jonathon Duniam and BET CEO Marnie Craig presenting to delegates.
More information on the Australian Regional Tourism Convention 2019, can be found at https://regionaltourism.com.au/convention/
Image – Facebook (Australian Regional Tourism)