Business Events Tasmania (BET) has welcomed today’s State budget announcement of $1.2million over four years towards a business events attraction fund.
This additional funding will allow BET to offer financial support at the critical bidding stage, to help secure strategic conferences that align with Tasmania’s key industry sectors.
BET Chief Executive Officer Marnie Craig said ‘It’s really pleasing to see that the State Government is focused on building the lucrative business events sector in Tasmania. This much-welcomed funding boost will help Tasmania maintain a competitive edge when bidding for conferences and business events against competing destinations.’
‘Our role at Business Events Tasmania is to attract national and international business events to Tasmania. In recent years, we’re seeing an increasing number of destinations in Australia and within the Asia Pacific region offering incentive funding to secure conferences and business events to their region, and to also have this option will put Tasmania on a level playing field.
‘We greatly value the continued support of the Premier and his government, and their confidence in BET to deliver real outcomes, both economically and socially for Tasmania.’
Business events are one of the most significant sectors in the tourism industry, contributing a direct economic annual return of close to $150 million to the Tasmanian economy, and bringing over 36,000 visitors to the state.
Business events travellers are high yielding, spending on average twice as much as a leisure visitor, often extending their visit to Tasmania and returning for a holiday in the future; making them crucial to the Tasmanian economy.
Along with the valuable economic benefit, business events provide broader benefits beyond tourism, with great opportunities for Tasmania to showcase its trade and investment advantages to the world.